Built on Real Outcomes

How We Score Every App

The MatchScore™ is derived from 8 independently-weighted categories — all built on real user outcome data, never on sponsored relationships or editorial opinion.

The MatchScore™ Formula

Where the Data Comes From

👥

User Panel Surveys

Quarterly surveys with real users who have used at least one app in the prior 6 months. Responses weighted for age, gender and geography.

12,000+

active panel respondents

📊

Independent Research

We synthesise publicly available academic research, app store data, and platform-disclosed usage statistics, cross-referenced across at least 3 independent sources per metric.

90-day

rolling data window

🔗

Behavioural Analytics

Opt-in behavioural data from partnered analytics providers, tracking match-to-date conversion and retention rates on an anonymised, aggregated basis.

Monthly

score recalculation

The Eight Scoring Categories

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Editorial Independence Pledge

MatchGauge earns revenue through affiliate commissions and clearly-labelled sponsored placements. Neither revenue stream influences our organic MatchScore™ rankings. Apps that partner with us commercially are disclosed — but their placement in our rankings is determined entirely by their score. We score on outcomes, not revenue.

Sponsored placements are marked "Sponsored". Affiliate links are disclosed at the top of every deals page. If you believe a score is inaccurate, email hello@matchgauge.com with your evidence and we will review it within 14 days.

Frequently Asked Questions